Unlike some years ago when you had the Amul girl popping in hoardings all over bigger cities like Delhi and Mumbai, today she is hardly visible. One possibility, and here I am only hazarding a guess, is that though the Amul brand is ubiquitous, the brand no longer advertises as much as before. Who among us has not heard of this brand Before Amul.
And that only makes it more difficult to come up with a rational explanation of why the Amul brand makes it only to number 47 in the Economic Times’ Brand Equity’s Most Trusted Brands Survey (see ET dated 17/06/09). Utterly butterly, keep it smooth and so comfortably How I groove Mehn its stuck with me When i move say whats up to me Im the man came through with the gang When we in the club we just do the. Amul Dairy: Utterly Butterly Delicious Journey of The Taste of India By Udit Lakhoria - AugAMUL as a name is self-explanatory. It was also well ahead of the other Indian brands in the list of top 1000 brands, with nearest rivals being Kingfisher (158), ICICI Bank (173), Tata (225) and Big Bazaar (239).įor all of us in India who have an abiding love-affair with the utterly-butterly Amul girl, there is nothing very surprising about finding Amul at the top of the league tables. To Amul’s credit, it was the only Indian brand to figure among the top five brands in India, the other four being multinationals. In the overall ranking of the top 1000 Asia-Pacific brands Amul came in at 83, a marked improvement from its earlier position of 180 in a 2008 survey. The survey, conducted in Australia, China, India, Japan, Korea, Hong Kong, Malaysia, Singapore, Taiwan and Thailand, placed Amul ahead of brands that have been around for much longer like Kraft, Dutch Lady, Dumex, Walls, Anchor, Magnolia, Everyday and several other leading brands of Asia Pacific. Utterly Butterly Original Spread 500G 5 (1) Write a review This products currently out of stock Rest of shelf Product Description 45 Vegetable fat spread Irresistible buttery taste. Last week Amul, the iconic brand owned and marketed by Gujarat Co-operative Milk Marketing Federation (GCMMF), was ranked the number one dairy product in the Asia Pacific region in a consumer survey carried out by Media Magazine published from Hong Kong and Singapore. Utterly butterly, keep it smooth and so comfortably How I groove Mehn it's stuck with me When i move say whats up to me I'm the man came through with the gang When we in the club we just do the.
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